"IN STRATEGY IT IS IMPORTANT TO SEE DISTANT THINGS AS IF THEY WERE CLOSE AND TO TAKE A DISTANCED VIEW OF CLOSE THINGS” 

—MIYAMOTO MUSASHI

Mastering Your Brand and Securing Your Future Begin With The Right Lenses... 

Bifocal Branding is Catalyst's unique strategic brand methodology, developed to help to our clients get a true perception of their brand as seen from a multitude of lenses.

The combination of broad and narrow lenses when looking at your business and customer are essential for creating a cohesive, impactful marketing message in these transformative times.

 

A deep understanding of industry trends and competitive landscapes

  1. Macro-economic, industry, cultural, and technological trends

  2. Emphasize on long-term business objectives

  3. Strategically view your current and potential competitive landscape

  4. Identifying and aligning brand values and beliefs to stand out in the marketplace

Precise customer identities and internal brand values.

  1. Understand the power of the demographic of ONE and how they interact with your brand

  2. Synchronize tactics and new messaging opportunities to maximize impact

  3. Internal alignment of brand objectives and values to create stronger company

  4. Creating more personal, immersive experiences

Our team of exceptional strategists work with our clients closely to co-create a brand blueprint for growth. We follow a proven, results-oriented process that’s been honed over time to deliver work that drives brand momentum.


We take our job PERSONALLY, not just seriously.

We are CURIOUS. That’s how we LEARN.

We CHALLENGE possibility without overlooking FUNDAMENTALS.

We SWEAT the small stuff.

We are SMART and FUN.

We prefer people with PERSONALITIES.


We’re a group of foodies, champagne aficionados, artists, travelers, DJs, fly-fishermen, oenophiles, golfers —the list goes on.