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Industry Links for 05032012 0

Hello all, playing with format for the next few days…trying to experiment with organization and themes.

Industry Links for 05032012

LEADING COMPANIES

New Facebook custom action links Timeline feature will be great for brands

Brands question FB ad efficacy                 

Consumer Reports parent CU calls out FB privacy in full page print ads

Check out Zynga’s new brand pitch for Draw Something!

YouTube commits $200Mil in support of new premium channels

 

START-UPS

Curated shopping site OpenSky hits 1.5M members

Evernote gets $70M MORE at $1B valuation

LifeStreet nabs $66M                                  

 

RESEARCH

Check out this Nielsen research about changing video consumption habits and what platforms are growing in importance

 

SLANDER AND SCUTTLE

Is Kindle Fire like Christmas fruit cake?

Me likey intriguing but possibly totally incorrect rumors: Arianna wants to buy back HuffPo from AOL

Posted on: 05-5-2012
Posted in: Oldest Living Digital Marketer

Industry News for 04242012 0

Cowabunga stats from the FB S-1

Yammer’s explosive growth

25 up and coming NY startup CEOs

Celebs invest heavily in Viddy, the “Instagram for videos”

Tumblr aims to unlock advertising creativity

Havas shows strong growth in Q1

DG buys Peer39

Reality check on Apple investor jitters

Bullish predictions on FB mobile ad revenues

Posted on: 04-24-2012
Posted in: Oldest Living Digital Marketer

Industry News for 04192012 0

IAB reports digital ad spend reached $31.1B in 2011

Chart: The growth of online ad revenues over the years

Boom in eCommerce pressures retailers to keep up

eM: 2/3 say number of digital ads has become excessive

While Google rates dropping, FB rates climbing

Dorsey pitching Square at $4B valuation.

Interesting piece about Gen Y research from McKinsey

Jocktalk looks to boost social media presence of athletes

Looks like 5/17 may be the day for the FB IPO

Posted on: 04-21-2012
Posted in: Oldest Living Digital Marketer

Today’s Industry Links – 04202012 0

Clicks to Completion: Major change in online video measurement

Is Pinterest having trouble holding users?

Companies still underfunding SEO despite its role in driving traffic/conversions

Verizon invests in pushing WIN phones to offer an alternative to Android and iOS

About.com brings down NYTonline revenue

Corporate blogging activity in decline as some shift efforts to FB and Twitter

Coke shifts Sprite account to Leo Burnett

Kimberly-Clark sees future of CPG marketing in Mobile and Social

Rumor mill: FB eyes Bing

 

The week’s viral vid: TNT gives Belgians a dramatic surprise

Posted on: 04-20-2012
Posted in: Oldest Living Digital Marketer

Industry Headlines for 4-16-2012 0

FB acquires mobile loyalty app company Tagtile

AOL begins to guarantee ratings with measurement via Nielsen Online Ratings service

Brightedge secures patent for Seach SOV

eMarketer publishes assessment of G+ – strong on features weak on usage

Publishing experiment Pottermore is officially open!

What’s important about the new CA spam law

BI shows why FB bought Instagram

Winners and losers in the DOJ ebook probe

Posted on: 04-16-2012
Posted in: Oldest Living Digital Marketer

Hot Links for 12/12/2011 0

Check out AdWeek's Agencies of the Year!
Entertaining and thought provoking: Biggest social blunders of '11
PlaceIQ nabs $4.2M, moves to the Big Apple
Check out the mayhem at Apple store opener at GCS
Read about Comcast's big ass VC fund

Zynga owns top 5 slots on FB in run up to IPO

ATT, TMobile ask for delay to reassess options
Cool! Google Street View now a first person shooter!
eM: TV, Mobile Vid viewership up

Posted on: 12-14-2011
Posted in: Oldest Living Digital Marketer

Hot links for 12/8/2011 0

Living Social gets $170M
Volvo restructures agency relationships
Goodby, Sprint divorcing
Check out TC's profile of Tripl
Waze partners with local tv stations
IBM snaps up more cloud
Lands End – searching for new agency as it plans to heavy up
Heineken inks major FB partnership
Nielsen, Tremor partner to bring TV metrics online
Report: Big FB reorg
Schmidt says Android ahead of iOS

Posted on: 12-10-2011
Posted in: Oldest Living Digital Marketer

Condom company sends FB msgs from your unborn kids. 0

Get this! The babies tell you NOT to conceive them!

Posted on: 12-1-2011
Posted in: Oldest Living Digital Marketer

Top Ad/Mktg/Tech Stories for 11/22/2011 – A nightmare on cupcake street 0

A nightmare on cupcake street – sad tale of the use of Groupon by a small business

New head of Fiat USA
Netflix expects to lose $ next year as it invests heavily overseas
Yahoo: 1MM viewers for Twilight Red Carpet premiere
Most studies try to quantify the value of a FB fan
Analyst believe social gaming in the US is tapped out. Same people as believe the world will end this Friday?
RIM cuts Playbook price to $200, matching Kindle Fire
eM; 1/3 of consumers will use a tablet by 2014
MSFT buys VideoSurf for $70M

Posted on: 11-24-2011
Posted in: Oldest Living Digital Marketer

Top Ad/Mktg/Tech Stories of 11/8/2011 0

Check out highlights of Zuckerberg/Sandberg appearance on Charlie Rose

Bloomberg: Zynga won't IPO before Thanksgiving
Read about the new Nook Tablet
Check out Salesforce's new Do.com Collaboration platform
China's crackdown on entertaining TV raising CPPs
Applebee's goes hunting for a new creative shop
Publicis/Orange create VC fund for digital
US debuts its brand
New Amex investment fund to support ecomm start-ups
eMarketer: What encourages FB engagement?

Posted on: 11-10-2011
Posted in: Oldest Living Digital Marketer
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