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COD: Fabricly – A virtual boutique for budding designers and unique fashionistas

Posted on: 01-22-2011 Posted in: Oldest Living Digital Marketer

Last month I posted a COD on Paris-based Garmz.com, and a helpful reader pointed me to , a US site designed to help budding designers sell their wares. Here’s the proverbial “equal time” for Fabricly and their unique business model.

Fabricly is a virtual boutique that carries the lines of budding designers who haven’t yet “made it big” but definitely have what it takes. Designers submit their ideas to the site, and if selected for production, these clothes are manufactured and sold in Fabricly’s online store.

Fabricly chooses the fashions they believe in, versus Garmz.com that uses community voting to make the choices.

Fabricly takes care of sourcing, sampling, photography, production, fulfillment and shares a chunk of net sales with the designer and her/his label.

What’s great about this for you the online shopper is that you needn’t settle for mass produced versions of the same looks anymore. Instead, you can get hot distinctive looks you won’t see on everyone else.

Here’s how they describe themselves:

We’re Fabricly, and we’re a boutique in an internet full of malls. We scour the earth to bring you the best of the as-yet undiscovered: foreign lines with limited US exposure, talented designers without the means to get to the next level, back-street secrets and next season’s stunners.

Not surprisingly, the site is gorgeous, simple, and did I mention gorgeous. While the designers may not have the resources for beautiful presentation themselves, Fabricly makes up for this resource gap in spades.

Based in Manhattan, Fabricly offers both premade goods and fashions made to order, so shipping times can vary a little. But as a means of getting a look as unique as you, it’d be hard to beat!

And for my less fashion centric readers, I promise to cover something other than fashion tomorow!

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