Intelligence

I wanted to draw your attention to something that was published on iMedia Connection this AM. Penned by Dave Yovanno of Mediaplex, it that they developed to help marketers get a , the classes of vendors, who does what, etc. I won’t paraphrase the article, but do read it. It points out some of the communications issues of our industry, and the tool itself is very helpful as a starting place for understanding which end is up in Display. 


The other reason I like the so much is that I know that Dave developed it in conjunction with Justin Fibich, a former Catalysta and now a rising sales star at “The Plex.” I have no economic connection to Mediaplex, so don’t think this a self serving shill. 


But I do think it says something about them that they developed a just to help further understanding of the Display space among marketers and agencies. Yes, yes, they do benefit when Display gets more attention. But a is a real public service in my book.


I also envy them a little their ability to simplify the morass of solutions into such a simple illustration. While I flatter myself that I know a ton about Display, I could NEVER have created such an elegant, succinct, eminently helpful tool.