When it comes to innovative marketing ideas, Cory doesn’t have an “off” switch. Which means he needs to work harder than most people to find an outlet.
As a senior executive with i-Traffic, Freestyle Interactive, Real Branding and Carat Interactive/ Carat Fusion, he helped launch and develop a number of successful interactive agencies. He’s also a serial entrepreneur and business owner, having launched new marketing efforts for IUMA (formerly a division of eMusic) and Sharkle (a division of ViTrue). And he’s served some of the world’s top brands, including BMW, Kodak, Western Union, Warner Bros., and Electronic Arts.
Cory also channels his restless energy into frequent speaking engagements at agency and publisher summits and conferences. He authors a weekly (Wednesday) column for . And he blogs regularly at www.treffiletti.com.
Whatever energy is left over, he exhausts at Pearl Jam concerts. Cory is the digital industry’s confirmed #1 fan, having attended more than 52 shows since 1991.