Jim Nichols

Partner, Strategy

Describe yourself in three words. Kind, frenetic, focused

Previous places you’ve worked? Needham Harper and Steers, DDB Needham, Bayer Bess Vanderwarker, EJ Brach, Leaf Confectionery, Young and Rubicam, SegaSoft, SPINS Research, Freestyle Interactive, Carat Interactive, Carat Fusion, Real Branding

Favorite San Francisco/Bay Area restaurant? Mangia Tutti

If you were a brand what would you be? Why? Campbell’s Soup – been around a long time, full of possibilities, improves lot of situations, gets the job done, a little bit salty.

What’s the best piece of advice you’ve ever received? Now is a good time to do the things you dread.

If you weren’t you, who would you like to be? I’ve often felt I would be a good logistics person. I am resolved to do the Peace Corps at some point before my untimely passing.

If you could get tickets to any event, what would it be? I want to see La Traviata in La Fenice in Venice. Or the Spice Girls reunion tour in Wembley. I wanna, I wanna, I wanna, I wanna, I wanna really, really, really wanna zigazig-ha

What do you enjoy most about living in San Francisco/Bay Area? I love the fog at the end of the day – when the wall of fluff comes over Twin Peaks and descends into the Castro and then down Market Street.

Most memorable moment at Catalyst:SF? The days I like are when everyone is in the office and the place is buzzing.