Objective
Drive increased brand awareness, consideration, and purchase by developing a social media strategy for the brand to engage with its consumers.
Results
Launched a comprehensive social media platform for Contadina including a Facebook page, Mamma Dina personality profile, and external seeding efforts in coordination with re-launched website content reflecting Italian heritage and cooking.
- 1,821% increase in Facebook fans
- 100%+ increased in activity on the Facebook site
- Increased web site visits
- 180% increase in web site pages consumed
Objective
Grow sales and share by magnifying the social and viral power of the Milk Bone/Canine Assistance charitable tie-in program
Results
CSF developed and managed the expansion of the relationship into a full-scale social media promotion, including the development of a social media support platform for the PBS Documentary, “Through A Dog’s Eyes”. The social media support drove:
•An immediate increase of over 15x in Facebook fans in just 6 weeks •440% increase in brand interaction Milk Bone Facebook group. •Effort was extended to PBS and Canine Assistants through THEIR Facebook presences, Twitter and a concentrated blogger outreach effort to drive virality.
Objective: To develop, test, and implement a consumer targeting strategy that results in the greatest sales impact.
Results: CSF implemented an integrated testing methodology comparing combinations of behavioral, geographic, contextual, and lifestyle targeting. The targeting technologies resulted in increased interaction and coupon redemption and drove immediate offline sales lift during the test period. These efforts, are now being integrated across every brand in the Del Monte brand portfolio.
•Winning targeting methodology drove 8X increase in offline brand
sales lift during the test period
Objective: Drive Adify ad sales and average contract size by leveraging target learnings to develop a new sales and communication message for the company.
Results: CSF conducted a media marketplace research effort that included 1-on-1 interviews with 40 key partners, and aggregated insights into the perceptual challenges and practical opportunities facing the Adify Media business. The research resulted in a detailed study that provided valuable information for the Adify sales organization.
Objective: Create a go-to-market strategy to launch the first cloud-based real time search engine product, focused on driving initial user downloads.
Results: CSF acted as the in-house marketing department for the development, launch, and roll-out of Wowd–creating all messaging platforms, product marketing efforts, and a reporting infrastructure for measuring the impact of external marketing. The launch of the product was a success, resulting in the verification of the business model and positioning Wowd for it’s Series B funding efforts, to close in Q2 2010. CSF is currently assisting in ongoing user acquisition efforts as well as revenue and monetization development strategies.
Results: Acting as the in-house marketing department, CSF defined the Tracksimple story for its media analytics target audience. CSF:
•Defined and validated a brand positioning in market •Developed a go-to-market strategy, and communications brief •Wrote a PR strategy and identified a partner to implement •Provided introduction services to help Track Simple find and sign its first customers
Results: CSF identified real openings in the competitive landscape, and developed a positioning for the brand that is distinctive, modern, and compelling. Additionally, CSF identified creative partners and led the development of initial marketing materials for the brand in time for its June 2010 launch. CSF continues to serve in the marketing leadership role for the company.
Results: CSF implemented a 5-week campaign that contributed to
$75,000 in net revenue, 6000 newsletter sign-ups, and
18,700 store locator visits.
Results: CSF conducted an in-depth market analysis to effectively differentiate USF from its key competitors with surrounding Universities. CSF then constructed the communications framework, and defined and implemented a marketing and advertising effort. While the program is new, it is resulting in university inquiries and applications that meet or exceed established goals.
Objective: Develop a strategic brand architecture and brand plan for DMG Digital event brands (ad:tech EXPO, iMedia Summits, CMO Executive Summits, and iMediaConnection.com,) that differentiates the properties and makes them more relevant to the industry. Then translate the brand architecture into marketing programs that deliver increased attendance, exhibitor/sponsors, and profit.
Results: Assisted in efforts that resulted in the most successful ad:tech North America events ever, with increased attendance, sponsorships, and EBITDA. Renewed focus on providing an industry microcosm at events, which has demonstrated positive impact on brand relevance and intent to visit. Implemented quantitative research and insights plan that assesses brand strength and identifies brand and event opportunities. All efforts resulted in a significant improvement in ad:tech event perceptions.
Results: CSF developed a plan that utilized an iMedia sponsorship as the launch pad to introduce the new lifestyle message centered around brand passion. The combination of market research, a compelling presentation, and a unique lead capture system, led to a successful re-branding effort. Sportgenic’s presentation was voted “most valuable media presentation” and 45 major brands requested an appointment with their Sportgenic sales person.
Results: CSF developed, managed and executed a 2 week, 6 city road show in key markets across the country. BrightRoll generated many qualified leads and 20% conversion to immediate new business.