Analysts bullish on FB IPO

Kindle Fire usage declines

START UPS

Why EverNote bought handwriting app Penultimate

Customer rewards platform Belly raises $10M

AGENCIES AND BRANDS

Inside Pepsi’s identity crisis

Ogilvy leader says Twitter may become more valuable for brands than Facebook

RESEARCH

Nielsen: Smartphones hit 50% US

JiWire study: 37% of Cell Owners using Mobile Wallet services

SCUTTLE

Yahoo CEO apologizes to employees for resume lie…well sort of

Arianna Huffington Interview – Thought Provoking

Read Groupon CEO’s letter on the future of the brand, written to calm employees and investors

Android apps not paying off for developers

Facebook acquires Glancee

Start Ups             

ROVIO publishes boffo revenue for 2011                       

Rich Relevance raises $20M

Agencies

See best ads from the CLIOs

Research

Latest Deloitte ecommerce update

Scuttle

Y! CEO Scott Thompson on resume lie: nothing to see here people, move along…

Report: AOL trying to sell its tech properties including Tech Crunch

AOL earnings hit estimates but Display revenue still weak

New marketing leadership for RIM

START UPS                

I guess I’ll be moving Rovio to Major Companies Soon : 1 billion downloads for Angry Birds

Adapt.ly raises $10.5M Series B

Cool idea: Instacanvas launches global marketplace for Instagram prints              

Read about RankBoards, a Pinterest for opinions

AGENCIES AND BRANDS

Audi focuses on digital for “halo vehicles”

WOW! Coke’s Polar Bowl Social TV campaign attracted 9 Million

Amex Open in creative review

RESEARCH           
eM: Brand interest in tablet and smartphone ads accelerating fast

SCUTTLE

Third Point Capital’s Dan Loeb sends another letter demanding Scott Thompson’s resignation from Yahoo

I wanted to draw your attention to something that was published on iMedia Connection this AM. Penned by Dave Yovanno of Mediaplex, it describes a new vendor neutral tool that they developed to help marketers get a better understanding of the Display industry, the classes of vendors, who does what, etc. I won’t paraphrase the article, but do read it. It points out some of the communications issues of our industry, and the tool itself is very helpful as a starting place for understanding which end is up in Display. 


The other reason I like the tool so much is that I know that Dave developed it in conjunction with Justin Fibich, a former Catalysta and now a rising sales star at “The Plex.” I have no economic connection to Mediaplex, so don’t think this a self serving shill. 


But I do think it says something about them that they developed a vendor neutral tool just to help further understanding of the Display space among marketers and agencies. Yes, yes, they do benefit when Display gets more attention. But anything that helps take some of the absurd complexity out of this ridiculously overcomplicated industry is a real public service in my book.


I also envy them a little their ability to simplify the morass of solutions into such a simple illustration. While I flatter myself that I know a ton about Display, I could NEVER have created such an elegant, succinct, eminently helpful tool. 

It’s not TV, it’s Zuck TV: Check out FB’s IPO roadshow video

LinkedIn buying SlideShare for $119M           

Ouch: Groupon stock dips into single digits

Vibrant launches contextual photo ad product Lightbox

STARTUPS

Mom power! Pinterest rises to #3 soc net            

Badoo hits 150M users!

Hootsuite raising $50M at $500M valuation

Personalities-from-photos startup Tidepool raises $1.5M

BRANDS AND AGENCIES

Banking on a new agency: B of A moves to WPP

RESEARCH

Great Pew report on teens and video is here

SLANDER AND SCUTTLE

Yahoo CEO in hot water because of resume lie – said he had a CS degree but he doesn’t. Resignation rumored

Is MSFT/BN Alliance a Kindle Killer

Dating App Skout is all the rage

RIM releases BB10 to Developers

Instagram hits 50M downloads

MediaMath spins out agency

Brands’ Social Posts a Strong Purchase Influencer

10 remarkable ad placements

TGIFridays Tries Mobile Checkout

eM: Brands seeing ROI from Social

NBC plans for a social Olympics

User slippage for Draw Something app

YouTube adds Hollywood style programming to attract advertisers

WSJ: marketers not totally sold on Facebook               

Mobile share of Paid Search keeps growing

Beautiful new Bing redesign

MillerCoors cuts DraftFCB and Razorfish for WPP agency group

Heineken chooses Starcom for global media

American Eagle chooses Arnold, Mediacom