Bespoken

With today’s media world seemingly overwhelmed with ads, commercials, notifications, and emails grabbing for consumers attention, it is a refreshing change of pace to see a piece of truly moving and inspired work hit the airwaves. The latest example of this a commercial titled ‘Shoulders of Giants’ for the new Nissan Titan truck. Created by the massive global agency, TBWA, this ad introduces Nissan’s new competitor into a market that has been dominated by brands like Ford, Chevy, and Dodge for decades. With the combination of outstanding writing, inspiring images, and thought provoking messaging this ad creates an exciting air around the Titan truck. Instead of challenging the clear success and dominance of the big 3 truck brands, Nissan thanks them for showing the way and inspiring them to create a great vehicle. This is an interesting play, considering that the most probable buyers of the truck (older millennials) have been characterized as the most challenging and norm-breaking generation to date. However, their audience is also prone to gimmicky claims and there is nothing but honesty and truth here. This debate on its purpose and likely impact can ramble on for days, but there is no denying that work like this definitely has the power to inspire viewers. With over 2.5 million Youtube views in 10 days, it seems that masses tend to agree – the full video is included below.

 

Author – Quinn Hutchings, Brand Strategist

 

Tags: Ad / Advertising / Branding / Commercial / Nissan / Television / Truck