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Start-Up Watch COD: Aisle 411 is your mobile shopping valet for finding, deciding, and saving 0

Find, choose, save, and have fun doing it all. That’s the concept behind Aisle 411, an iPhone app geared to helping people have better shopping experiences.

offers a variety of consumer services including:

Find It: Aisle 411 makes it easier for you to find specific items in participating stores. It actually shows the location for an item on a map in stores that have made one available to the service. You can also use Aisle 411 to physically plan your store visit.

Learn It: By scanning a UPC, you get connected to info and reviews of the item. It can help guide decisions on new items and in crowded categories.

Save It: Scan the UPS of an item to see if there are any offers for it. Or review the offers the app automatically delivers to you in store. You can also say or key in a UPC to save. The offers are delivered to your store card, so it’s easier to redeem with Aisle 411 than with rebates and coupons you need to print or clip. Savings appear on your receipt.

List It: You can make shopping lists via the app or on PC, and segment your list by retailer. So your Safeway items on one list, and your Home Depots on another.

Additionally, Aisle 411 incorporates – you guessed it – social and game mechanics to help make shopping a more fun and rewarding experiences. Users can check into stores, publicize their check-ins via Twitter and Facebook, and earn badges based upon their visits and purchases. If being mayor of a Piggly Wiggly isn’t floating your boat anymore, Aisle 411 lets you become the store Captain. OK, OK, I don’t actually know if Piggly Wiggly is a participating retailer. I just like typing the words Piggly Wiggly. But you get the point.

There are also state badges and hidden badges you unlock by visitng areas of a store and performaning desired actions. It astounds me how many people find badges so compelling sometimes, but they do so there you go!

Here’s a little film to give you the Gestalt:

As tens of millions of people begin to use their phones to help make their shopping experiences better, applications like Aisle 411 are working hard to deliver on the promise. While based upon the app reviews, the service still has a few bugs, I am bullish on both the opportunity and the set of services they are providing. After all, they are incorporating a variety of services in a single app. Many other apps have a smaller set of capabilities.

I haven’t experienced the app myself as (on the date I wrote this in April) there is no Android version. But there reportedly will be quite soon. I’ll be watching for it.

Thanks to ad:tech for publishing this first.

Posted on: 05-14-2011
Posted in: Oldest Living Digital Marketer

Start-Up Watch COD: Aisle 411 is your mobile shopping valet for finding, deciding, and saving 0

Find, choose, save, and have fun doing it all. That’s the concept behind Aisle 411, an iPhone app geared to helping people have better shopping experiences.

offers a variety of consumer services including:

Find It: Aisle 411 makes it easier for you to find specific items in participating stores. It actually shows the location for an item on a map in stores that have made one available to the service. You can also use Aisle 411 to physically plan your store visit.

Learn It: By scanning a UPC, you get connected to info and reviews of the item. It can help guide decisions on new items and in crowded categories.

Save It: Scan the UPS of an item to see if there are any offers for it. Or review the offers the app automatically delivers to you in store. You can also say or key in a UPC to save. The offers are delivered to your store card, so it’s easier to redeem with Aisle 411 than with rebates and coupons you need to print or clip. Savings appear on your receipt.

List It: You can make shopping lists via the app or on PC, and segment your list by retailer. So your Safeway items on one list, and your Home Depots on another.

Additionally, Aisle 411 incorporates – you guessed it – social and game mechanics to help make shopping a more fun and rewarding experiences. Users can check into stores, publicize their check-ins via Twitter and Facebook, and earn badges based upon their visits and purchases. If being mayor of a Piggly Wiggly isn’t floating your boat anymore, Aisle 411 lets you become the store Captain. OK, OK, I don’t actually know if Piggly Wiggly is a participating retailer. I just like typing the words Piggly Wiggly. But you get the point.

There are also state badges and hidden badges you unlock by visitng areas of a store and performaning desired actions. It astounds me how many people find badges so compelling sometimes, but they do so there you go!

Here’s a little film to give you the Gestalt:

As tens of millions of people begin to use their phones to help make their shopping experiences better, applications like Aisle 411 are working hard to deliver on the promise. While based upon the app reviews, the service still has a few bugs, I am bullish on both the opportunity and the set of services they are providing. After all, they are incorporating a variety of services in a single app. Many other apps have a smaller set of capabilities.

I haven’t experienced the app myself as (on the date I wrote this in April) there is no Android version. But there reportedly will be quite soon. I’ll be watching for it.

Thanks to ad:tech for publishing this first.

Posted on: 05-14-2011
Posted in: Oldest Living Digital Marketer

COD: MotiveCast – cool, compelling, location based, mobile AR games 0

Thanks to for publishing this first!

Is there an appealing adjective NOT in that headline? The first time I saw , I knew what it meant to have bladder control issues. It was that exciting.

Here’s the deal. Imagine addicting mobile casual and crossover casual/core games. Lovely animation, telegraphic gameplay that requires no directions, and connected leaderboards. Nice, hunh? Well, now add in some AR. Because MotiveCast uses your phone’s camera and hyperlocal triggers to spawn games and game play based upon where you are. So, as a hypothetical example, imagine you’re standing in line at Piggly Wiggly, and to kill time you point your camera at the candy rack. As one does…

And all of a sudden little packs of gum start flying off the rack and moving toward you mock menacingly. You begin to fire shots at the gum from Hell, and rack up points while the 12 people in front of you check out. But, wait! It’s not 12 people anymore! Because you’ve just spent 6 minutes shooting at the gum packets. It felt like no time at all. And as your reward, you get a coupon for 50 cents off a real Plen-T-Pak. You have a better shopping experience, Wrigley’s sells some DoubleMint. Win win.

Right right, and the conservative marketers among you are saying, “I don’t want people shooting at my product.” Fine, MotiveCast can conceive and execute a game that will make you happy, either in conjunction with an agency or on its own.

One of the examples THEY use is the idea that you could enter a Disney Store and see Tinkerbell flying around. And even interact with her. This experience would ONLY be available in those store locations. So it gives you and the kids another excellent reason to make the trip. And while you are there, purchase $80 worth of plush toys. Natch.

The possibilities are endless, and it’s not all that hard to see that this kind of technology could be relevant in many categories. Even, dare I say, B2B. Though of course it really is B2C primary.

For retailers in particular, however, I think this technology has even greater appeal. Retailers are going to have to be exploring shoppertainment as a way of differentiating themselves in our overstored country. MotiveCast uses an example of being at a Target and having actual targets drop from the ceiling throughout the store.

Now, imagine CPG. Mom gives the kid the phone to entertain them as they navigate Safeway aisles. In dairy, Yoplait flowers grow from the floor. In cereal, gigantic Cheerios pop off the shelf and roll toward the child like the Indiana Jones rock. Can you imagine the giggles?

Moving on to Macy’s. What if you walked into the Polo shop and could see animated runway models sporting the fashions?

MotiveCast makes its own unsponsored games, but a core part of their business is developing interactivities for brands. Go to to see a couple of their games, including a sizzle vid of three concept games they made for the Pepsico10 competition.

Or check out this interview conducted by On Digital Media from the floor of ad:tech NY:

Me likey. Actually, me likey likey likey.

Posted on: 02-3-2011
Posted in: Oldest Living Digital Marketer