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All Posts Tagged Tag: ‘US’

Home / Tag: US

The People’s (Tech) Bailout (Mediapost 12.19.11) 0

If you’re anything like me, you’re getting tired of politics.  This has been a disturbing year, especially given all the stalemates and political immaturity that’s running rampant in Washington.  Additionally, if you’re anything like me, you’re getting tired of protests without a point.  It’s time that our government focus on the important things like creating jobs for Americans, so as we embark upon a new year I thought I’d lay out an idea for you.  I call it my proposal for the People’s (Tech) Bailout.

The tech industry has jobs, which is confounding because reports estimate there are as many as 10 million people in the US without jobs.  In the tech industry, as many people have called it, its 1999 all over again.   I’ve seen estimates ranging from 150,000 tech jobs added per year, to some people stating there are as many as 3 million open jobs in the US, many of which are in tech.  The simple explanation is that most of the people who are out of work are not qualified with the necessary skills to be applied to the open jobs, but that’s a problem we can solve if we put our minds to it!

My solution is a simple one; training and placement.  I’m typically not a fan of government stepping in and spending money, but in this situation I have an idea that would require them to step in, and they would actually make money while creating jobs, and revenue, all at the same time.

Step 1: For the millions of people who are out of work and are actively looking for work, the government will establish a payment of $1,000 per prospective employee for training. 

Step 2: An independent start-up company would be established to train and place these people, using the $1,000 payment per prospective employee.  The $1,000 should be enough to take an educated person, and train them in specific jobs that are available, especially if the companies who have these open jobs are incentivized to provide information and training materials in order to get these people up and running.

Step 3: The independent start-up would use those payments as revenue to pay for staff and resources to get these people trained over a 3-month period to be capable of entering into these companies and filling open jobs.  The requirements would be that the jobs be U.S. based, and that the prospective employees be U.S. citizens, in order to take advantage of the program. 

Step 4: When these jobs are filled by the prospective employees, they will have a portion of their wages garnished over a 3 month period to repay the training fee, plus a 100% mark-up (an additional $1,000, for a total of $2,000).  This money would be used to repay the government loan, and the government and the independent start-up would split the additional fees.  In this manner, the government would be repaid their outlay of funds, the start-up would create training jobs and put some percentage of people to work, and we would have successfully retrained millions of people who want to work, and placed them in positions where they can work. 

I know this sounds too easy, which is why the government will probably never pursue it, so I’m putting it out here for all of you to read and respond to.  The government would have the cash to kick-start this kind of a program, but anyone with enough funds could honestly make it happen.  It’s a revenue driver, and a guaranteed one at that.   

What do you think?  Is 2012 the year that someone makes this kind of thing work?  If you’re an Occupy person or any other protester, and you see an idea like this, then you should be incentivized to at least react.  Otherwise, you have no right to gather and protest for the sake of protesting.

Consider this idea my entrepreneurial Christmas gift.  Happy holidays everyone!

Posted on: 12-23-2011
Posted in: treffiletti.com

Today’s Industry Links – 12/6/2011 0

Posted on: 12-8-2011
Posted in: Oldest Living Digital Marketer

Top Ad/Mktg/Tech Stories for 11/22/2011 – A nightmare on cupcake street 0

Posted on: 11-24-2011
Posted in: Oldest Living Digital Marketer

Top Ad/Mktg/Tech Stories for 11/18/2011 0

Like losing a great friend, frankly. Yet another special Y! thing dies

.Must say I like it more than they do…but there you go



Posted on: 11-20-2011
Posted in: Oldest Living Digital Marketer

Top Ad/Mktg/Tech Stories of 11/8/2011 0

Posted on: 11-10-2011
Posted in: Oldest Living Digital Marketer

Top Ad/Mktg/Tech Stories for 11/7/2011 0

Posted on: 11-7-2011
Posted in: Oldest Living Digital Marketer

Ad/Mktg/Tech News For 10/18/2011 0


Posted on: 10-18-2011
Posted in: Oldest Living Digital Marketer

Meeting an Effing Need 0

I’ve been enjoying a recent issue of , an unusual magazine that has a lengthy feature on companies around the world that are proving that some of the truths we hold as givens aren’t really true at all. The article highlights newspapers that are growing in circ because of great local investigative journalism, small bookstores that are opening and thriving, CD stores very much in the black, and so on. These businesses are doing well because – what for it – they are focused on meeting real wants and needs.
And it got me to thinking about how much we in the media business tend toward lemmingness, in that we draw conclusions based upon the conclusions that others are drawing instead of thinking – really thinking – about how to meet changing consumer needs and preferences.
I think the US newspaper industry is the poster child for this tendency. It appears that many papers saw the success of TV and free online content and determined that the best way of responding to these trends is to make newspapers more like those kinds of vehicles. Shorter articles, more celebritrash, getting rid of many of the local staff to focus in favor of focusing on cheap content spoon-fed to them by companies and political figures.
The challenge, of course, is that what works in one medium doesn’t work in another. Let me pick on TV for a minute. When a 24-hour news channel displays four Twitter posts as if it is totally attuned to the public will and is as fast with trends as social media, it looks beyond pathetic. The whole idea of Twitter is participation and the cacophony of voices that you can choose (or choose not) to follow. And inasmuch as TV wants to be seen as at least a little more concerned about professional journalism than me and my friends mouthing off from our cell phones as we go to work, covering Tweets like they are the equivalent of the Watergate hearings makes them look beyond silly.
Similarly, when a newspaper tries to become more like TV – more of a headlines service – it fails at both what makes newspapers cool and as a competitor to TV. What makes newspaper journalism so distinctive – and dare I say popular with the people who choose to read it – is that it is both broad and deep. You read a newspaper because you want to get more than a headline and 4 minutes of two yutzes on political extremes throwing metaphorical crème pies at one another.
I get it that newspapers and other media need to do what they have to do in order to make ends meet. Fish gotta swim and birds gotta sing, I get that. But you don’t win by losing. You don’t win by trying to be more like things that are patently different from what you offer.
I don’t believe that Millennials who don’t pick up newspapers wouldn’t be interested in breadth and depth. Rather it simply needs to be delivered to them in ways that are relevant to them. That meet their needs. That give them a role in the discussion. All data seem to indicate that Millennials are more socially conscious than the generations that precede them. Given that, it’s nigh on impossible for me to believe that real investigating reporting, for example, wouldn’t appeal to them. It might not be on broadsheet newsprint. It might not be an entirely professional-reporter-class driven offering that would be appealing to them. But there’s a way to touch them and gain their loyalty.
The meteoric rise of Fox News provides an abundant example of how what newspapers do is actually very relevant to millions and millions of people who may not be picking up issues from their front steps. Fox News took the sensibility and approach of what the UK calls “Red Tops” and reshaped it into something that works on TV. By saying that Fox News is broadcast tabloid is not something I mean as an insult to Fox News. A UK tabloid is rather different from the US’s Weekly World News. It ultimately takes important issues and redefines them in the context of what matters to ordinary people in the street. It serves up news with visceral emotion.
OK, OK, and throws in a lot of pictures of Posh and Becks as well. But Fox News proves that the essence of at least one form of newspaper journalism has loads of legs.
Media challenged by the changing environment and the advent of digital need to think less like lemmings and more like Steve Jobs. To focus on transformation rather than a race to the bottom.

Posted on: 10-13-2011
Posted in: Oldest Living Digital Marketer

Start-Up Watch COD: Doat remakes the mobile search experience 0

Most people agree that the most useful and pleasant mobile experiences occur in apps, not on  mobile-appropriate web pages. Apps have been the key to iPhone’s ascendance on domination in smart phones, and they have also propelled Android ahead of venerable competitors like Blackberry and Nokia’s Symbian. More apps means more market share, broadly speaking. Few or no apps = death in today’s smart phone environment.
But Mobile Search was singularly focused on finding the best content on web pages. At least it was until now.
 is an Israel- and San Francisco-based start-up focused on transforming mobile search by querying and providing results from apps rather than the web. When you search for a term in Do@, what you get in response is a sort of visual menu of app screen shots housing content appropriate to your request.
So what does that mean?
 If you want information or the trailer on Hangover 2, an ordinary mobile search result might refer you to the web site, which may or may not have a mobile version. With Doat, you get screen shots of the IMDB , Flixster, and other theatrically oriented apps. Tapping a particular result takes you to a version of the app delivered in HTML 5, essentially a web page but with the appearance and functionality of an app. This “page” simulates the functionality of the fully functioning app, and enables you to experience all of its benefits.
Here’s the vid:

Because app viewing experiences are designed for the small screen, there is a high degree of likelihood that your overall experience as well as info access will be better through an app. Additionally, because the user does not actually have to download the app before they review the content, Doat actually offers a powerful trial mechanism for app developers anxious to get more users, and for users to try before they buy
Because so much mobile search has a local component, Doat takes your location into consideration when you make your query. So, for instance, if you are looking for a restaurant recommendation nearby, the app will connect you to location-focused results in the Yelp app and the like.
I think this is a big deal for digital and for brands. For digital, it is, perhaps, a really positive harbinger of  a broader revolution in mobile user experience. I believe the figures are that mobile web access will surpass PC web access in about 2013 in the US – it already has in several Asian countries. But in order for Mobile Internet to deliver on its promise, basic connected utilities need to evolve experientially to be OPTIMIZED for the handset. Since Search is arguably the most ubiquitous such utility, Doat is an important step in the mobile transformation of the web.
From a marketing standpoint, the app-centric nature of Doat may be a reason for many marketers to rethink their mobile advertising and marketing strategies, opting for a greater presence in the world of apps. While it is too soon to tell how much app usage will come from Doat or its future imitators, it is plain that we’ll need to take a serious look at those figures as they materialize.
Doat has made its debut as an iPhone app, and is available for free in the App Store.

Posted on: 09-25-2011
Posted in: Oldest Living Digital Marketer

“After All, You Created The 21st Century” – Bono (Mediapost 8.17.11) 0

This has been a rough couple of weeks.  The United States government is disappointing in many ways, and the economy is paying the price.  If you watch the news it’s very easy to get sucked into the discussion of a “double dip” recession and all the other negativity that permeates the conversation, but to be honest it won’t help matters much.  Listening to pundits and media people express their dissatisfaction and outrage only fuels the fire of fear.  That being said, there are two things you can realistically do, and you need to pay attention to them both.

First of all, if you’re unhappy with Congress, or the President or anyone else in government then you need to let them know when it comes time to vote.  If you don’t take the time to vote, then you have no right to complain because when it comes to government, that’s your only true voice.  Elected officials are supposed to mirror your needs, wants and desires and if they don’t, then you need to let them know.  You need to apply accountability to their actions.

The second opportunity you have is to create jobs and stimulate the economy.  Our industry is still one of the fastest growing industries in the US, and we have a unique opportunity to support the economy and drive growth.    The digital media landscape is complicated, but thanks to such tools as the ever-present LumaScape , you can demystify the business and identify the opportunities that are available.  Whether you are a marketer, an agency person or en entrepreneur, you sit in a unique position to influence and establish new companies that help improve the strength of our industry, and create jobs that help a lot of people.   As Bono said at the last U2 show in Oakland, “after all, you guys created the 21st century”!  He was right – our efforts in this business are driving new opportunities the world over, and everyone is paying attention.  Our business is an inter-connected, global business that is quickly providing the basis for economies all over the world, and your hard work is driving that success.

We need jobs in order to spark growth.  It’s as simple as that.  If anyone ever has been in a position to figure things out, it would be us.  And by us, I refer to those of you reading this article no matter where you are, how old (or young) you are or what you do for a living.  If you’re reading the Spin, you’re involved in a dynamic digital media business, and you‘re in a position to help. 

At the risk of sounding like a televangelist, there is a great chapter being written right now, and it can end really well, or it can end really poorly.  I personally want to create a world where my sons will be happy, healthy and successful.  If that means I lose a little sleep and I work a little hard, I’m ok with that.  What about you?

Of course, beating my chest and yelling from the top of the mountaintop isn’t much help without some practical advice, so here are some tips for how you can support the fervor of entrepreneurialism that we need to support the economy and drive growth:

  • If you’ve got an idea, write it out and see if there’s a business there.  It doesn’t mean you have to see it all the way through, but ideas can come from anywhere, and there are always hungry people around you looking for good ideas.
  • Support your local entrepreneurs, by either investing (if you have the resources) or just taking meetings with them.  You can be valuable just by applying a second set of eyes to an idea, and providing good, constructive feedback.
  • Be constructive, don’t be dismissive.  The more you can provide positive, supportive feedback to someone with an idea, the more you help them be successful.
  • Don’t start the discussion with “what’s in it for me”.  Our country wasn’t built on a sense of pure selfishness – it was built on a sense of opportunity and the backs of some dreamers.
  • Give someone a test, if you can.   If you’re in a position to test out an idea, and push for innovation, give it a shot.  The more of your budget you spend with the “usual suspects”, the less you help drive new ideas.  Be open to innovation.

I know it sounds bit too much like patriotic mumbo-jumbo, especially coming from me, but it’s not intended to be.  I don’t care who you vote for, or what side you support.  I’m only trying to get people to stop complaining and start doing something about it, and the best way I can see for that to happen is to leverage what we have, as an industry.  And that is ideas!

Don’t you agree?

Posted on: 08-19-2011
Posted in: treffiletti.com
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