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Posts tagged Social Media

And The Video Vanishes

This week author and brand-builder Simon Pont discusses the rise and changing face of Social Video on a special guest coloumn for a Catalyst perspective.

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Catalyst SF is a brand strategy firm that works with companies to develop differentiated brands able to cut through the clutter and cement a position in the minds of their customers. We recognize the complexities of new technologies as well as shifting demographics, behaviors and expectations of customers today; it’s our job to help our brand partners navigate this rapidly evolving landscape, and ensure that their brand strategy is relevant, impactful and drives business growth.