After researching and interviewing a variety of competitors and customers in the world of location-based attribution and falling down a few fascinating rabbit holes I’ve come to a frustrating realization – most “attribution” in the market today is a big load of B.S. - read on to find out why!
Read MoreThis week Chief Strategy Officer Simon Pont answers several questions for us on his career, favorite brands, what keeps him up at night and more.
Read MoreThe power of an activated brand purpose is one that impacts businesses both large and small. Today’s customers are more in-tune to brand beliefs and more demanding that brands act on these beliefs to add value beyond their products. Understanding this level of purpose-driven customers is essential for shaping both impactful campaigns and lasting brands.
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