After researching and interviewing a variety of competitors and customers in the world of location-based attribution and falling down a few fascinating rabbit holes I’ve come to a frustrating realization – most “attribution” in the market today is a big load of B.S. - read on to find out why!
Read MoreThe power of an activated brand purpose is one that impacts businesses both large and small. Today’s customers are more in-tune to brand beliefs and more demanding that brands act on these beliefs to add value beyond their products. Understanding this level of purpose-driven customers is essential for shaping both impactful campaigns and lasting brands.
Read MoreRecently discussed in an article on Entrepreneur.com, the youth and uncertainty of the legal marijuana market has created a wealth of opportunities for brands to solidify their name for lasting success. BUT they'll need the expertise and tools of traditional marketers to truly make their mark. Read on to discover just how impactful modern marketing can be for the emerging cannabis brand.
Read MoreDigital-first, quality focused, and quick to share - millennials are a complex group of winos currently shaking up the wine industry. Here are some tips every modern wine marketer needs to know in order to keep up and connect with the new majority of wine buyers.
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